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about usPRESS RELEASE
WEIGHT WATCHERS INTRODUCES IMPROVEMENTS TO ITS HIGHLY SUCCESSFUL POINTSPLUS® PROGRAM
Weight Watchers’ Best Program Just Got Better, with More Customized Options
That Make It Easier to Get Started and Stay Successful |
NEW YORK, NY December 7, 2011 —Weight Watchers, ranked the #1 commercial weight management service provider by US News and World Report, today introduced PointsPlus 2012, an enhanced version of the revolutionary program that broke ground last year. In 2010, the launch of the PointsPlus program changed how millions of Americans eat and make healthy food choices. And, to make the plan even better in 2012, Weight Watchers incorporated suggestions from the people who know the program best – its vast community of millions of members and more than 19,000 staff members nationwide. The company – which has always been grounded in the authentic connections with its members – took a “high touch meets high tech” approach by adding both in-meeting and digital enhancements that make it easier to get started and stay on track.
“Last year, we launched a whole new program, and this year we added new tools to help our members and subscribers be more successful in the real world,” said Dave Burwick, North America President of Weight Watchers. “In 2012, we are giving them a series of online, mobile and meeting room tools – that help make the program work for them in their real lives. Success is literally in the palm of our subscribers’ hands.”
The PointsPlus 2012 program has enhancements designed to help members and subscribers who are new to Weight Watchers begin the program with the strongest start possible, as well as new tools to help all members stay on track. Importantly, the program adds new technology tools such as iPhone, iPad and Android apps. This includes one app that allows users to scan a bar code and instantly get the PointsPlus value and have the option to load it into their trackers with the touch of a button. It brings an entirely new dimension to navigating the grocery store. |
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| Members Told Us | PointsPlus+2012 Enhancements |
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| Getting started is one of the most challenging steps. | Three PowerStart sessions after meetings with a leader to get their weight loss management on the right track from the beginning. | | Members wanted more information on knowing what to eat. | A 3-week PowerStart Tracker with complete daily meal plans that take the guesswork out of choices and portions, and provide variety, nutrition and satisfaction. | | Some members wanted more flexibility with the number of PointsPlus values received and how they used them. | An adjustable Daily PointsPlus Target that allows members to adjust their daily target to how their body is feeling and responding to the program. | | The ability to take a break from tracking PointsPlus values while still staying on the plan would make it easier to stay consistent on busy days or when out of your regular routine. | Simply Filling by day provides the option to swap tracking PointsPlus values for the day to focus on Power Foods. | | Streamlining the content on Weightwatchers.com would make it easier to navigate. | Weight Watchers Online has a new, sleek look that is organized according to what subscribers have told us they are most interested in reading and learning about. Updates include more customization with a simpler layout and navigation, and a tenure-based design, which delivers content in different phases depending on where you are in the plan. | | Members asked for an easier way to know if they were getting enough exercise weekly. | A PointsPlus activity goal that members can track to and earn more PointsPlus values towards their daily PointsPlus Target based on their activity level. | | When members are on the go, they wanted tools on their phones that help them track their progress. | A new Android app, an improved iPad app, an integrated weight tracker that brings your weigh-in information into your phone, more tools to track success on your mobile device, and a barcode scanner app to arm them with PointsPlus values while at the grocery store. |
Weight Watchers launched the PointsPlus program in 2010 using the latest advances in nutrition science to assess the way the body processes different foods, as well as food’s impact on feelings of hunger and satiety.The program assigns PointsPlus values to foods based on a formula that considers each item’s mix of protein, fiber, carbohydrates and fat.
“Over the past year, we watched to see how PointsPlus worked for our members,” said Karen Miller-Kovach, Chief Scientific Officer for Weight Watchers International. “Now we’ve further enhanced the program with customizable elements based on feedback from members who told us how to make PointsPlus most relevant for their lives.” |
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Among the plan enhancements for 2012, Lifetime Members (those that weigh in once a month and are within two pounds of their goal weight)now have free access to Weight Watchers eTools, the internet weight-loss companion to meetings, helping them to maintain healthy lifestyles.From kicking off with PowerStart, to maintaining success with flexibility and convenience, the feedback from Weight Watchers members has contributed to making the PointsPlus 2012 program the strongest yet for members looking to make 2012 a healthy year.About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 45,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
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